MINAMOTO STORIES
Original stories for originals. Get inspired by insights, news and stories about Minamoto. Never miss what’s new in the Minamoto world.
FROM ZEN PHILOSOPHY TO MODERN EYEWEAR: MINAMOTO’S UNIQUE APPROACH
The Zen words chosen for our collection are not just names; they encapsulate profound teachings that resonate with the spirit of Minamoto Eyewear.
EXPERIENCE THE JAPANESE TRADITION OF A-UM
Our third collection draws inspiration from the concept of A-um. Uncover where this term originates from.
MINAMOTO AND THE JAPANESE ART OF FILMMAKING
Does the name Akira Kurosawa mean anything to you? No? Then it’s time to change that.
SUNGLASSES CLIP-ON
ONE FRAME WITH TWO DIFFERENT LOOKS
Discover the sun clip-on of our Minamoto’s models, Yukiko and Shichiroji.
MINAMOTO WINS PRESTIGIOUS
IF DESIGN AWARD.
Minamoto has just won the prestigious iF Design Award 2022 in the category “Product”.
ORIGINAL CAMPAIGN.
Because we are an original, we don‘t pretend to be someone else. We follow the path of sincerity and truth. Discover more about our new campaign, ‘The Original. For Originals.’
MINAMOTO, THE BIRTH OF AN AUTHENTIC COLLECTION.
Dive into the creation of this unique collection with Hajime Hori, Minamoto Product Manager.
A NEW BRAND UNIVERSE.
Minamoto isn’t just a few pieces of eyewear. It’s a whole new brand universe, right from the heart of Japanese eyewear culture. Discover more about Minamoto, presented to you by our European Executive Vice President, Chris Beal.