MINAMOTO STORIES

Original stories for originals. Get inspired by insights, news and stories about Minamoto. Never miss what’s new in the Minamoto world.

HOW MINAMOTO EYEWEAR WAS INSPIRED BY ZEN

Discover the true meaning of Zen.

SUNGLASSES CLIP-ON

ONE FRAME WITH TWO DIFFERENT LOOKS

Discover the sun clip-on of our Minamoto’s models, Yukiko and Shichiroji.

MINAMOTO WINS PRESTIGIOUS

IF DESIGN AWARD.

Minamoto has just won the prestigious iF Design Award 2022 in the category “Product”.

ORIGINAL CAMPAIGN.

Because we are an original, we don‘t pretend to be someone else. We follow the path of sincerity and truth. Discover more about our new campaign, ‘The Original. For Originals.’

MINAMOTO, THE BIRTH OF AN AUTHENTIC COLLECTION.

Dive into the creation of this unique collection with Hajime Hori, Minamoto Product Manager.

A NEW BRAND UNIVERSE.

Minamoto isn’t just a few pieces of eyewear. It’s a whole new brand universe, right from the heart of Japanese eyewear culture. Discover more about Minamoto, presented to you by our European Executive Vice President, Chris Beal.